Strategies of Writing Cold E-mails in 2019


Publish Date: December 31st 2018

What is Cold E-mail?

A cold e-mail is an uninvited e-mail that is sent to a receiver without prior contact or a request for information previously. Cold emails are different from spam e-mails but if you do not follow the proper procedures then a cold e-mail could become a spam e-mail.

E-mail or non-voice communication plays a vital role in targeting a wide audience. On the internet, you may find hundreds of online resources that provide the guideline to compose a better cold e-mail but not all are right. Compose and send cold e-mail is not that easy as it looks because it requires the perfect understanding of the target audience’s psychology. Your inbox may be full of numerous e-mails but do you respond to all? Of course not!

In this article, you will know the useful tips to compose a cold e-mail with the maximum chances of getting replies from receivers.

1)  Think Inventive

Just taking help from online resources may not help you all the time. Trust me, not all tips actually work until you find extraordinary. Think inventive, this is the only best thing you can do. Look at your written script, does it look attractive to you? Add some value to your composed e-mail. You can even ask for feedback from your nearby people.

2)  Sequence of Sentences

Keep your sentence sequence short and simple. Let your receiver know what you are offering and how it is beneficial to them. They must get the gist of your whole e-mail within 3 sentences or less.

3)  Be Specific

Be specific to your target audience. Give a better look by considering the personalization effect. Your gentle, clear and well-explained cold e-mail may revert with the positive response from users’ end.

4) Research about Your Target Audience

 Sending cold e-mail is quite a complex process as it needs some research work. It’s not a waste of time to put some efforts to know about the people to whom you are targeting. We do understand that you can’t find information about each person individually but at least you can track the same categories of people. Deep drive and assume the mindset of your target audience and relate it to your composed cold e-mail.

5) Don’t underestimate yourself

 While composing a cold e-mail, don’t let down yourself as you are not asking for charity fund, you are offering a valuable deal. Be confident what you compose and highlight the USPs (unique selling points).

 6) Provide Complete Contact Details

An incomplete cold e-mail cannot get the attention of the receiver. Provide your complete information including contact details like social media URLs and website address. Also, add bios to your website with services overview.

7) Close with a Question

Close your cold e-mail with a logical question, so the receiver could respond and then from there it will start the conversation.

In ours, we combined the P.S. with a question. Here’s the closing question from our example above:

P.S. Idea #9 is our most favorite, how about you?

The question leads to a logical next step in the sales progression. Don’t start asking them to commit anything.